Wine for Normal People

This week Rick makes a comeback! We get a little industry insider-y, discussing the irritating practices and dumbed down way wine is marketed to women and, specifically, to moms.

I have to admit, this holds a special place for me since I was a wine marketer but always found the generalizations made so demeaning. This one's a little nerdy, but I hope you enjoy it! 

 

Oh, and it features a clip from "A Beautiful Mine" by RJD2 in the intro.

Download it here:

https://itunes.apple.com/ca/album/beautiful-mine-theme-from/id327091770

Direct download: Ep_103__Marketing_to_Women.mp3
Category:Wine Business -- posted at: 10:16pm EDT