Jan 11, 2021
It’s the first show of our 10th year! WOW! And for our double
digit birthday, this time we bring you a super dorky one that is so
important to understand in wine. I have already professed it the
dorkiest show of 2021, and I’m pretty sure I can’t top this so –
Voilà!

First we have some fun, and challenge you to follow the three
wine resolutions/challenges I’ve set forth! They are so easy, even
I can keep them:
- Have a wine from a region you’ve never heard of or had before!
Expand your palate, do a little research, and try something totally
new.
- Have wine from a region that you have hated in the past. Wine
is constantly changing, especially with climate change so a region
you may have thought was yucky in the past, may very well have
turned into your next favorite wine hub!
- Drink more of the wine you love but always forget about! We all
have one of those. When you get it you say to yourself, “why don’t
I drink more of this? It’s so great!”

Here are the show notes on the role of alcohol in wine:
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Alcohol levels are largely determined in the
vineyard:
- Sugar is converted to alcohol during fermentation, so sugar
levels in a vineyard are essential to determining how much
potential alcohol a wine can have. From véraison (when
grapes start to get color) to ripening, grapes accumulate glucose
and fructose.
How much sugar depends on the
vineyard conditions-- light, water, vineyard management are
important
- Cooler climates, elevation, north-facing slopes yield lower
potential alcohols
- Irrigation matters in determining sugar levels –some
studies show glucose and fructose is higher in irrigated vines than
non-irrigated ones (see Beverages Journal below, Imbibe Magazine)
- Vineyard practices like canopy management (chopping off leaves
- plant doesn't absorb as much sunlight) or green harvesting
(cutting grape bunches before they ripen, can focus on ripening the
few that are left) help increase or decrease sugars.
- We discuss the idea of phenolic ripeness and how that quest for
flavor has led to higher alcohol levels
- We also discuss how early picking, which seems like a natural
solution, can lead to higher acid levels, less complexity,
sometimes green notes in the wine – often just LESS GOOD
flavor!
Alcohol in winemaking (how it gets into
wine):
- Yeast convert fermentable grape sugars to alcohol either from
ambient yeast or by inoculated yeast.
Sugar + Yeast = Alcohol +Carbon Dioxide
(+heat)
- Potential alcohol (often measured by must weight) is how much
sugar is available to the yeast in the grape must.
- if you don’t have enough, you can chaptalize with cane or beet
sugar to raise alcohol levels (this has NOTHING to do with sugar in
a wine, only with raising alcohol during fermentation)
- During fermentation/maceration: Alcohol produces esters by
working with the organic acids in the very acidic fermenting
juice.
alcohol + acid = ester
- Yeast play a big role in alcohol production, obviously. When
yeast make alcohol, they kill themselves and other strains take
over to finish the fermentation

Mark Smith, CC BY 2.0,
https://creativecommons.org/licenses/by/2.0
- Alcohol is a strong solvent so it can extract stuff out of the
grape must (mushed up grape soup after crush)
- Bitter and astringent notes from seeds, skins, stems come out
as alcohol levels increase, so winemakers have to be careful not to
over-extract bitter compounds when the alcohol levels are high at
the end of fermentation.
- Cold Soaking can help: The wine stays at -10˚C for
up to one week, so anthocyanins can come out without the
bitterness.
- Other benefits of Alcohol in winemaking
- Alcohol is anti-microbial
- Alcohol is a preservative during the wine maturation
process.
Alcohol Measurement:
- Alcohol by volume (ABV): milliliters of alcohol present in
100ml of wine expressed as a percentage.
- Wines range from 5% - 25% alcohol. Factors like climate, grape
variety, and winemaking play a role
- What’s low, medium and high alcohol levels: My Judgement
- Low Alcohol: Under 11.5%, and are often sweet
and light – German Kabinett wines, Moscato d’Asti are
examples

- Medium Alcohol: 11.5 -12.5%
- Medium-low: 11.5% - 12% ABV – Lambrusco, some
Loire whites, some German and Austrian Whites, some northern
Italian
- Medium- 12.5% - 13.5% -- This is about the
average for dry wines in Europe. Bordeaux, Bourgogne, Champagne,
Barbera, Nebbiolo, Rosé, many Chilean wines are in this range
- High Alcohol—14%+ -- Nearly
all New World Wines, many Spanish and Portuguese reds, Argentinean
reds, Southern Italian wines, some southern French wines
- Fortified/VERY High Alcohol – 15%+ Usually
fortified but can just be really ripe and not de-natured
The Perception of Alcohol:
Alcohol activates smell, taste, and feel (the burn)
receptors
- We perceive alcohol as a combo of sweet and bitter taste and
the burning sensation (similar to a chili pepper) and some of this
is genetic -- some people perceive alcohol as sweetness, some as
more bitter (also has to do with concentration of alcohol:
- Body: viscosity, fullness are directly related to alcohol
content
- Alcohol amplifies astringency, bitterness and acidity. Higher
residual sugar is often used to counter this issue
- there is no predetermined alcohol level that will create
balance, this is the ART
- VA: lots of alcohol means it can seem vinegar like
Alcohol Levels and
Taxes:
- For the wonks among us, we discuss how alcohol is taxed in the
US, UK, EU and Canada. You may be surprised at how it’s
calculated!
We wrap with some interesting ways winemakers reduce
alcohol in wine
- We reiterate the importance of getting it right in the
vineyard
- Humidification/ watering back: is a very common practice. You
add water and it dilutes alcohol (and flavor)
- Semi-permeable membranes to separate alcohol from wine
- Reverse osmosis: wine passes through a
membrane to strip it of ethanol. It is performed at low
temperatures and aims to change only the wine alcohol content, and
it usually results in 1-2% reduction. It is cheap, but it has been
found to reduce complexity, mouthfeel, and affect aging in red
wines.
- Spinning cone column: uses centrifugal force
and steam, to separate water from alcohol. The water is then
recombined with the color, flavor, and tannins and poured back into
the wine to dilute the alcohol while keeping flavor. This is very
expensive yet effective

Source: Flavourtech
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Thanks to our sponsors this week:
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Visit: www.wineaccess.com/normal and for a limited
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- They offer top quality wines by selecting diverse, interesting,
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Check it out today! www.wineaccess.com/normal
Thanks to YOU! The
podcast supporters on Patreon, who are helping us to make the
podcast possible and who we give goodies in return for their help!
Check it out today:
https://www.patreon.com/winefornormalpeople
To sign up for classes (now for UK and Euro time zones!) please
go to www.winefornormalpeople.com/classes!
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Podcast Sources:
Beverages
2015, 1, 292-310;
doi:10.3390/beverages1040292
https://daily.sevenfifty.com/taking-control-of-alcohol-levels-in-wine/
https://imbibemagazine.com/dry-farmed-wine/
https://en.wikipedia.org/wiki/Spinning_cone
https://www.ato.gov.au/Business/Wine-equalisation-tax/
https://www.decanter.com/learn/tax-wine-much-pay-uk-ask-decanter-357119/
https://onlinelibrary.wiley.com/doi/full/10.1111/add.14631
https://ec.europa.eu/taxation_customs/business/excise-duties-alcohol-tobacco-energy/excise-duties-alcohol_en