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Oct 11, 2013

For this episode, I had the pleasure of interviewing Jean-Louis Carbonnier, the Director of the Americas for one of the most esteemed Bordeaux château, Château Palmer and the owner of the communications firm Carbonnier Communications.

This is the first part of a two part conversation that you won’t want to miss. You may learn more about how Bordeaux really works from this conversation than from any book you can read, I know I did. In this installment, we talk about:


  • The differences and dynamics between French winemaking regions, especially Bordeaux and Champagne, since Jean-Louis has worked in both
  • Jean-Louis’s perceptions of how business gets done in Bordeaux
  • His thoughts on global climate change in Bordeaux
  • How the critics, especially certain American ones, have had a hand in shaping styles in Bordeaux
  • The all important French concept of terroir and why it lays at the heart of French winemaking


Stay tuned for next week’s episode when we discuss the 1855 Classification, it’s relevance today, and the nuts of bolt of how to make a wine as outstanding as Château Palmer.

Thanks to Jean-Louis! I look forward to hearing your thoughts on this conversation!