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All podcast music: “Café connection” by morgantj / CC BY 3.0, ©2009 – Licensed under Creative Commons Attribution (3.0) 

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  2. Ep 132: Wine in China with Eric S, Sales Exec from Shanghai

Ep 132: Wine in China with Eric S, Sales Exec from Shanghai

Jun 15, 2015

This week we have a special guest, Eric S, a wine sales executive in Shanghai, who gives us an overview of what's going on with wine in China. We cover things like:

  • What types of wines are people drinking in China?
  • Is wine consumption growing or has it hit a wall?
  • What's the deal with the gifting culture, anti-corruption, and the crackdown (A.K.A, why the top growth Burgundy and Bordeaux need to pay attention to the UK, US, and Canada again)? 
  • Has the wine bubble burst?
  • Do Chinese drink domestic wine or imported wine most often? Is it any good? What are emerging areas?
  • What's the deal with counterfeiting?
  • What's the predicted future for China's wine market?

A truly fascinating conversation -- we learned a ton and hope you do too!