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All podcast music: “Café connection” by morgantj / CC BY 3.0, ©2009 – Licensed under Creative Commons 
Attribution (3.0) 

Dec 2, 2017

Some in the U.S. wine industry say cannabis legalization will create a war between wine& weed for limited resources & consumer interest. But George Christie, from the Wine Industry Network (the leading business resource for the wine industry), thinks collaboration could lead to great things for both parties. After you hear his ideas, you may just agree.


Here are the show notes:

1. We discuss how George acquired expertise on this topic, through a hugely successful "Wine and Weed Symposium" ( that brought wine producers and cannabis professionals together in a room in the North Coast of California.   


2. We talk about the wine press and its portrayal of "Cannabis Cannibalization" -- meaning the weed industry is taking essential resources from the wine industry like water, land, and especially labor. We parse what's true and what's not. 

3. We talk about the overlap between the wine and weed industries -- the differences, and why wine and weed are being linked rather than beer and weed or cigarettes and weed. We cover:

  • The money involved in both industries
  • Distribution challenges
  • Lobbying 
  • Track and trace issues/govt' control
  • Evolution of the industry -- big v small guys

4. We'll hypothesize about some things for the future:

  • Potential for import/export and how that will evolve
  • The fact that weed has a much more flexible growing season(s) and can be grown indoors (we can cover the indoor v outdoor quality issue/terroir), making it far more profitable and flexible, and harder to regulate!


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